New Growth Media

Fill Your Therapy Practice with More Ideal Clients Using Google Ads

Done-for-you Google Ads campaigns built specifically for therapists, counselors, psychologists, and mental health clinics.

Therapist Therapist Therapist
4.6/5

100+ therapy practices

7+

Years of experience

97%

Satisfaction rate

Specialized Google Ads management for therapy practices across North America

Ready to Transform Your Practice Growth?

Join 100+ therapy practices using our proven Google Ads system to attract ideal clients consistently.

Apply to work with us

Who We Help

We specialize in helping therapy practices of all sizes attract their ideal clients through targeted Google Ads campaigns.

Solo Practitioners

Perfect for independent therapists looking to fill their schedule with ideal clients and create a sustainable practice.

  • Struggling to maintain consistent client flow
  • Limited time for marketing efforts
  • Need to maximize ROI on marketing spend

Group Practices

Ideal for multi-therapist practices looking to scale efficiently and keep all clinicians' schedules optimally filled.

  • Need to support multiple therapists with clients
  • Seeking specialized client-therapist matching
  • Want predictable growth planning

Multi-Location Clinics

Specialized campaigns for practices with multiple locations needing coordinated marketing across different geographic areas.

  • Require location-specific targeting
  • Need unified brand messaging across locations
  • Seeking scalable client acquisition systems

How It Works

Our proven process delivers a steady stream of quality therapy clients with minimal effort on your part.

1

Strategy Session

We learn about your practice, ideal clients, and growth goals to create a customized plan.

2

Campaign Setup

Our team builds complete Google Ads campaigns tailored specifically for your therapy practice.

3

Optimization

We continuously refine your campaigns to improve performance and maximize ROI.

4

Client Acquisition

You receive a steady flow of qualified client inquiries ready to book appointments.

Results You Can Expect

Performance data from active client campaigns. Results vary by market, budget, specialty, intake process, and website conversion rate.

Campaign Performance Over Time

Based on average performance across 50+ active therapy practice campaigns

Key Performance Metrics

25-40

Monthly Inquiries

Qualified leads per month

6-12%

Click-to-Call Rate

Ad clicks that result in calls

$35-65

Cost Per Lead

Average cost for each inquiry

4-7x

Return on Ad Spend

Revenue generated per dollar spent

Based on active client campaign data. Results vary by market, budget, specialty, intake process, and website conversion rate.

78%

Client Success Rate

Clients who meet or exceed their growth goals within 90 days

2.8x

Lead Volume Increase

Average improvement in qualified leads compared to previous marketing

92%

Client Retention

Continue working with us after the initial 6-month period

Want Results Like These for Your Practice?

Our specialized Google Ads campaigns help therapy practices achieve predictable growth month after month.

Real Client Case Studies

Detailed results from therapy practices that transformed their client acquisition with our Google Ads campaigns.

Dr. Elena Rodriguez

Dr. Elena Rodriguez, PhD

Solo Practice - Trauma Therapy

Austin, Texas

The Challenge:

After opening her trauma-focused practice, Dr. Rodriguez was only seeing 8-10 clients per week despite having availability for 25. Her Psychology Today listing generated few leads, and those who called often weren't good fits for trauma work.

The Solution:

We created targeted campaigns focusing on PTSD, childhood trauma, and EMDR therapy with location targeting around Austin. We developed ethical ad copy that attracted trauma survivors while filtering out those seeking general counseling.

6-Month Results:

21

Weekly clients

85%

Trauma-specific referrals

$47

Cost per inquiry

5.2x

ROI

"I went from worrying about paying rent to having a 3-week waiting list. The quality of clients is incredible - they're specifically seeking trauma therapy, not just general counseling."

Marcus Thompson

Marcus Thompson, LCSW

Group Practice - 4 Therapists

Portland, Oregon

The Challenge:

Thompson's group practice had inconsistent client flow. Some weeks therapists were fully booked, others they had multiple cancellations. Their website got minimal traffic, and insurance panels had 6-month waiting lists for new providers.

The Solution:

We built separate campaign tracks for each therapist's specialty (anxiety, depression, couples therapy, teen counseling) with strategic bid adjustments based on appointment availability in real-time.

4-Month Results:

95%

Therapist utilization

2

New hires needed

$52

Cost per booking

340%

Revenue increase

"We went from feast or famine to predictable growth. Now I can actually plan expansions and give my therapists the security they deserve. The ROI paid for two additional full-time positions."

Sarah Chen

Sarah Chen, LMFT

Specialty Practice - Eating Disorders

San Diego, California

The Challenge:

Chen's eating disorder practice relied entirely on referrals from medical doctors and dietitians. When COVID-19 reduced referrals by 70%, she was seeing only 6 clients per week and considering closing the practice.

The Solution:

We developed highly targeted campaigns for anorexia, bulimia, and binge eating disorder recovery, using sensitive, hopeful messaging that met ethical standards for vulnerable populations.

8-Month Results:

18

Weekly clients

60%

Self-referrals

$89

Cost per lead

4.1x

ROI

"The campaigns brought me clients who were actively seeking eating disorder treatment, not just general therapy. My practice not only survived but became more sustainable than ever."

What's Included in Your Campaign

Everything you need for successful Google Ads campaigns designed specifically for therapy practices.

Google Ads Strategy

Custom strategy tailored to your practice type, location, and ideal client demographics.

Keyword Research

In-depth research to identify high-converting keywords specific to therapy services and local search terms.

Ad Copywriting

Professional ad copy that attracts your ideal clients while adhering to therapy practice ethical guidelines.

Campaign Setup

Complete Google Ads account setup with proper campaign structure and audience targeting.

Conversion Tracking

Advanced tracking setup to monitor form submissions, phone calls, and client acquisitions.

Call & Form Tracking

Dynamic call tracking and form analytics to understand which ads drive the most qualified leads.

Landing Page Recommendations

Expert guidance on optimizing your website pages for maximum conversion rates.

Negative Keywords

Strategic negative keyword lists to prevent your ads from showing for irrelevant searches.

Location Targeting

Precise geographic targeting to reach potential clients in your service area.

Ongoing Optimization

Continuous campaign improvements to maximize performance and reduce cost per acquisition.

Monthly Reporting

Detailed monthly reports showing campaign performance, ROI, and growth metrics.

Therapy-Specific Ethical Marketing

All campaigns designed with therapy practice ethics and professional guidelines in mind.

Why Choose New Growth Media

We're not just another marketing agency. We specialize exclusively in helping therapy practices grow.

Therapy Specialists

We exclusively serve mental health practices and understand the unique ethical considerations of therapy marketing.

Google Ads Experts

Our team is Google Ads certified with specialized experience in therapy practice marketing and client acquisition.

Dedicated Support

You'll work with a dedicated account manager who understands your practice and is always available for questions.

Transparent Reporting

Monthly performance reports show exactly how your campaigns are performing and the ROI you're receiving.

See How It Works

Watch this 60 second video to see how we help therapy practices grow with Google Ads.

How We Help Therapy Practices Get More Ideal Clients with Google Ads

60-second demo video

1:00

What Happens After You Apply

Our simple 4-step process to get your Google Ads campaigns up and running.

1

Complete Application

Fill out our short application form with details about your practice and growth goals. Takes less than 60 seconds.

2

Practice Review

Our team reviews your practice type, location, goals, and current marketing to determine if we're a good fit.

3

Strategy Call

If aligned, we schedule a free 30-minute strategy call to discuss your specific needs and growth opportunities.

4

Custom Growth Plan

You receive a detailed, customized plan showing exactly how we'll help you attract more ideal therapy clients.

Quick Response Guarantee

If we're a good fit, we'll contact you within 24 hours to schedule your free strategy call.

Still Have Questions?

Schedule a free strategy call to discuss your practice's specific needs and how we can help you grow.

Apply to work with us

Ready to Grow Your Practice?

Schedule a free strategy call to discuss how we can help you attract more of your ideal therapy clients with Google Ads.

No Obligation Consultation

Get expert advice on how to improve your practice's online presence.

Custom Growth Strategy

Receive a tailored plan based on your practice's specific needs and goals.

Transparent Pricing

Clear, straightforward pricing with no hidden fees or long-term contracts.

Apply to Work With Us

Quick Application

Takes less than 60 seconds to complete

Fast Response

Hear back from us within 24 hours

No Obligation

Free strategy session to discuss your needs

Apply to Work With Us

Your information is secure and will never be shared

Frequently Asked Questions

Answers to common questions about our Google Ads services for therapy practices.

Our management fee starts at $1,497/month, plus your Google Ads budget (which you control completely). Here's what most therapy practices invest:

  • Solo practitioners: $2,500-4,000/month total (management + ads)
  • Group practices: $4,000-8,000/month total
  • Multi-location clinics: $8,000-15,000/month total

Most clients see a 4-7x return on investment through new client acquisition, making this a profitable investment in practice growth.

We recommend a minimum Google Ads budget of $1,000/month to see meaningful results. Here's why:

  • Therapy-related keywords are competitive ($15-45 per click in most markets)
  • Lower budgets don't generate enough data for proper optimization
  • You need consistent daily exposure to build campaign momentum

Most successful clients start with $1,500-3,000/month in ad spend, which typically generates 15-35 qualified inquiries monthly.

Here's the typical timeline for Google Ads results:

  • Week 1-2: Campaigns launch, first client inquiries start coming in
  • Month 1: 8-15 qualified leads, initial performance data collection
  • Month 2-3: 15-25 leads/month as we optimize based on performance data
  • Month 4+: 25-40+ leads/month with fully optimized campaigns

Peak performance typically occurs after 90 days when we have sufficient data for advanced optimizations.

Your current therapy practice website will work if it meets these basic requirements:

  • Clear contact information and online booking capability
  • Professional design that builds trust and credibility
  • Mobile-friendly and loads quickly (under 3 seconds)
  • Detailed information about your services and specialties

We'll analyze your current site during our strategy call and provide specific recommendations to improve conversion rates. If needed, we can connect you with therapy-focused web designers.

Yes! We specialize in therapy practices of all sizes. Here's how we adapt our approach:

Solo Practitioners
  • • Focus on your specific specialties
  • • Smaller, targeted campaigns
  • • Emphasis on quality over quantity
  • • Personal branding integration
Group/Multi-Location
  • • Multiple campaign tracks per therapist
  • • Location-based targeting
  • • Appointment availability integration
  • • Scalable lead distribution systems

Our strategies scale with your practice size and growth goals, whether you're a solo practitioner or managing multiple locations.

You'll receive comprehensive tracking and transparent reporting:

Real-Time Tracking:
  • • Phone call tracking with recordings
  • • Contact form submissions
  • • Online appointment bookings
  • • Campaign performance metrics
Monthly Reports Include:
  • • Total leads and cost per lead
  • • Return on ad spend (ROAS)
  • • Conversion rates and trends
  • • Keyword performance analysis

Plus, you'll have 24/7 access to your campaign dashboard and a dedicated account manager for questions and strategy discussions.

No long-term contracts required. Here's how our partnership works:

  • Month-to-month service: Cancel anytime with 30 days notice
  • Initial setup period: 60-day minimum to allow proper campaign setup and initial optimization
  • Your Google Ads account: You own it completely - we manage it on your behalf

We're confident in our results, so we don't need to lock you into lengthy contracts. Most clients stay with us for 2+ years because they see consistent ROI.

We're 100% specialized in therapy practice marketing. Here's what sets us apart:

Therapy-Specific Expertise
  • • 7+ years exclusively serving therapists
  • • Understanding of therapy ethics and regulations
  • • Knowledge of insurance vs. private pay dynamics
  • • Specialty-specific campaign strategies
Proven Results
  • • 100+ therapy practices served
  • • Average 78% client success rate
  • • 92% client retention after 6 months
  • • Therapy-specific conversion optimization

Generic marketing agencies treat therapy like any other business. We understand the unique challenges of mental health marketing and the sensitive nature of reaching people in need of therapy services.

Ready to Fill Your Practice with Ideal Clients?

Take the first step toward predictable practice growth with our specialized Google Ads management.